Brendan builds portals in his workshop and numbers them, out loud, until Disney notices
Brendan
Hardware engineer, Build With Brendan
There is a specific kind of ambition that most people keep private because saying it out loud is embarrassing: I want to work at the one place that does this better than anyone. Brendan took that ambition, wrote it on every single post, and turned it into a numbered series. Each build is captioned the same way, with the count ticking upward: project 2, project 3, project 7, project 10, interactive tech until Disney notices.
It is the most charming job application on the internet, and the reason it works is that the projects are genuinely good. A portal you can reach through. Water doing things water should not do. Glasses that make people demand to know how it was done, which is why the phrase 'this is not edited' shows up stamped across his own videos. Practical effects, built in a workshop, on camera.
Playful tech no one asked for
His own bio is the best description of the niche: playful tech no one asked for. That is a real category and almost nobody occupies it well. Most hardware content is either a product review or a tutorial. His is closer to a magic act with the workshop visible in frame, which is exactly what Imagineering does at scale: the illusion, plus enough of the mechanism to make you admire the craft rather than feel tricked.
The numbers make the point. 114,000 followers on 21 posts is not an audience built by volume; it is what happens when nearly every single thing you publish is worth sending to a friend. Most creators post a hundred times to find one hit. He appears to be running the opposite strategy, which requires each build to actually work.
There is a Patreon, a press highlight, and a highlight reel devoted to the Disney project itself, so the campaign is not a joke he is hiding behind. He is doing the work in public and letting the counter run.
The household
He is engaged to Colleen Yu, who is on this site too and whose entire craft is filming things beautifully. Which means the man building impossible objects lives with the person best positioned to make them look impossible on camera. Whatever the split actually is, it is a suspiciously well-matched household.
Watch a few projects in order and the trajectory is obvious. If Disney has not noticed yet, the counter is still going up, and the archive is getting harder to ignore with every entry.
The Rundown
The things Brendan has actually shipped.
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Interactive tech until Disney notices
The numbered series. A public ambition, executed one working build at a time. The best career strategy we have seen on Instagram.
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The portal
A practical, reach-through portal illusion, unedited. The one to watch first.
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The Patreon
Where the build details live for people who want the mechanism rather than the magic.
Common questions about Brendan
- Who is Brendan?
- Brendan is a hardware engineer who makes what he calls playful tech no one asked for, published as a numbered public series captioned interactive tech until Disney notices. He has 114,000 followers across just 21 posts.
- What does Brendan build?
- Working physical illusions: a reach-through portal, projection and water tricks, and glasses that do something impossible. Each build is stamped this is not edited, because faking the effect in post would defeat the point.
- Why does Brendan say until Disney notices?
- It is the caption on his numbered build series and a public statement of ambition: the work is effectively a job application to Disney Imagineering, executed one functioning build at a time.
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